00:06
So last week we were talking about the breakup, you know, the relationship coming to an end, and how that can look and we thought this week it’d be great to just kind of talk about what that relationship looks like, holistically, right? And not so much fast forward to the end.
00:27
But talk about, you know, from inception to hopefully never coming to an end. In some cases, yeah, like a married marriage, long, lasting marriage, yeah, which it really is. It’s, you know, it’s like the submarine nuclear
00:44
analogy, both keys need to turn it is very much it is very much like that. There needs to be ebb and flow from both sides to make things move forward, kind of from your perspective. How does that relationship look like web development, marketing like, how does it, how does it foster to be an ideal relationship? You know, a business relationship, there’s money that’s exchanged, which makes it different, and there’s services or or or goods delivered, right? But otherwise, if you, if you take away those two elements, and maybe there’s some other elements I’m not thinking of right now, but those are the big ones. What are you left with? You’re left with two people that have entered into a commitment to satisfy a thing, right? And so,
01:38
you know, when we were talking, we’re talking before the show. You know, what’s coming to mind for me is, you know, on the marketing side, it’s interesting.
01:50
You know, in all the years I’ve been doing it, it’s, it’s, it’s like the work that we do can sometimes just become like, it just becomes something that they get to when they have time, maybe, right? We need approvals. We need a meeting. We need some sort of discussion. We need some sort of engagement, some sort of active participation in the commitment.
02:15
And it sometimes you’re left feeling like you’re you’re in a relationship that’s one sided. And I think, you know, I don’t have any science to back this up, but it seems to me that, because there’s an exchange of money, and maybe it was a competitive bid, and, you know, our my company or your company was chosen, right? There’s an energy that happens there, like we chose you. We’re paying you. The rest is just be happy, to be happy, if you get it in a way, right. That’s the, that’s the that’s the contribution to the relationship is, is the opportunity to do the work and then payment for that work,
02:59
which, which are real aspects of a of a professional commitment. However, if we, I think what we’re trying to do today, in today’s conversation, is get to the, get to the root of what’s what’s actually happening, you know, if we were to compare this to a friendship, for example, and to look at what makes a successful friendship, a successful marriage, a successful commitment between two people. It’s you hear the common things. There’s you know, there’s the give and take, there’s the compromise, there’s the the engagement, there’s the thoughtfulness, there’s the care, right, the nurturing of the relationship. I’m not saying that on our side, we’re perfect with that. I think we all get busy,
03:47
but we deliver on what we say we’re going to do. However, there are times when we can’t do that because of the lack of engagement from the client side. And essentially, they’re not holding up their end of the deal. And a lot of times we can get by with that, we still do the work.
04:05
However, where it really starts to, where it starts to, you know, evoke some emotion, perhaps, is, is when the the unengaged client appears,
04:20
appears in the inbox or in the voicemail and is displeased with something,
04:27
doesn’t understand what it is that they even bought anymore,
04:32
thinks that it’s something different, and therefore is starting, starting The divorce process, essentially, right? And that’s, that’s a ticky, sticky situation to be in, because you can’t go back to a client be like, Hey, listen, you didn’t participate in what you’re paying for, but you can. It’s just, you just gotta be finding words at that point. So, so, yeah, I think it’s interesting topic today. I think I just set the table a little bit. But yeah, I’m curious on the video.
05:00
Video side, or just just in your experience in general. You know,
05:04
you know how that looks for you. Joe Pagano, I’ll call him out, because he had a good insight here. And I don’t know if this is his or he took it from somebody else. I used to work for Joe. And he said, what we do when we walk into your building to shoot a video for whatever it is, or effectively holding up a mirror, right? So what was in a reflection of that mirror isn’t always so there’s a technical issue or something like that. Yes, we messed up. It’s our fault. But if there’s something like the job site or whatever is dirty when we get there,
05:40
did you want us to clean it like, you know, I mean, like, there’s, there needs to be some sort of communication. It’s a two way street, right?
05:47
And I think that is such a great analogy. What we’re doing is a mirror. We’re holding up a mirror and we’re, we’re taking that image and helping you move it around. So if,
05:58
if there’s some things you’re really displeased with about what we’re doing outside of a technical issue or scheduling issue or something to that effect. It might be something internal, and that’s not passing the buck. That’s not saying we’re our own worst critics, generally speaking.
06:18
But I do, I do love that analogy. I’m gonna take it from a video perspective. If we’re coming to take some video of a job site or take photos,
06:31
be prepared for it. We agreed on a time we you know,
06:37
we’ve gone through meetings or whatever, to talk about this thing. And then, you know, in the likelihood it’s, if it’s in this case, bad, you know, we, we came to the table ready to go. Were you ready to
06:53
go? So and 99% of the cases, they are ready to go. And things are great. We send, we tend to always kind of hone in, yeah. I know how easy when things go wrong, the 1% of things go wrong, yeah, yeah. I just wanted to, I should, we should preface this podcast like 99.9%
07:13
of the time, or maybe it’s 99% of the time, yeah. We’ve been thinking clearly we’re doing something right. Things go right. Things go fine. And people are prepared. They’re ready for us. They’re happy for us to be there. They’re excited to get a video. They’re excited to get photos. That is the case most of the time. And there is that, hey, we’re spending money. We want to get the most out of this. We want to we want to bring it and give it. Give us your we want to give you our all as well. We’re excited to be there. You’re paying us to bring our expertise to the table so that, you know, like you said, that give and take.
07:53
It’s when things become one sided, right? Like you said, you get that email or that call. Hey, we need to chat. Yeah, we need to talk. We need to talk about this thing. Yeah. And that’s usually a pretty telltale sign something’s not going right. Something’s gone wrong along the the chain, and maybe there’s no one to blame, right? Just no matter what you did, things weren’t going to come out right to them, right? Because maybe, like you said, maybe they just don’t fully understand
08:27
what they were buying. Maybe somebody else kind of forced them into whatever it is. Yeah, who knows? That’s speculative, but yeah,
08:37
yeah, really calling it like a parallel to a romantic relationship is a good a good analogy. Yeah, and you know, the grass, the grass is greener, is another sort of cliche thing that we can toss, toss in here. But you know, there are times when,
08:56
you know, if we continue with this relationship analogy, there are times when, when clients cheat, basically, you know, they go out, they find another partner that gets that they talk to the partner promises in the world,
09:12
the partner, of course, being another vendor.
09:16
And then that emboldens the client to come back and say,
09:22
you know, we’re going to, we’re going to end things,
09:25
you know. So clearly, there’s a lot of things that are outside our control,
09:30
you know, we, I think we touched on this last week, but,
09:35
you know, my company has been, has been the side piece, you know, like we’ve we’ve come in, like we’ve been asked to come in. And, you know, I think,
09:44
right, it’s just the nature of the of it all. But
09:50
so I think the personal accountability piece is kind of what we’re driving at here is, you know, if you
09:58
there’s been something that I’ve been to.
10:00
Discussing internally with the team. And there’s, I don’t know,
10:05
again, I don’t have any, I don’t have any, like, hard data to back this up, but there are just times we just feel general disrespect and and I wonder if it’s kind of tied in with this.
10:17
You know,
10:20
generally, it’s based around, we’re paying you money,
10:26
so therefore, we just expect you to to
10:30
deliver, regardless of the amount of input that I put into the project or the availability that I have.
10:37
And to the point, to the point where, for a while, you know, this was difficult to do without changing our own business model, but
10:46
because a lot of what we’re discussing today,
10:49
we we took initial steps to
10:53
no longer work with businesses that we would that did not have a marketing
11:03
in house marketing person, or a project manager or something, be someone besides the owner of the company.
11:12
You know, because we find that those are the more successful projects, because the owner of the company just has too many things going on. You know, they’re signing the checks, and then there’s this one day where they’re signing the check, and they’re like, I have no idea what, why I’m what am I even paying for here? Right?
11:31
And so if they had someone internally to go and ask, like, I’m about to write another check to this company, what is it that they’re doing? Are they doing what we’re paying them to do,
11:42
right? There’s that, that additional level of
11:46
communication, I suppose, in just active engagement in the in the in the process, the progress in the project itself. So,
11:56
you know, so we’ve been trying to, we’ve been looking at this from a few different angles.
12:01
But of course, in order to do that, we would, we would essentially, you know, we would alienate a lot of our existing accounts that we are dealing directly with business owners,
12:14
you know, and then to reshape the business to only work in that way when we would have to change quite a bit in order to do that, which,
12:23
who knows, maybe, maybe that’s in the future. But for now, it’s just continually trying to, like, revise our systems to to accommodate for these things that we discussed on this podcast. Right? Like we can’t control the client, we can only control us, and sometimes not even that, but we try our best, right?
12:46
And so can we rely on a system of like, automated reminders, or, you know, a standardized monthly check in meeting, or whatever it is, right? We’ve tried all these different combinations, and some work really well with some clients, some don’t. So Okay, we’re back to square one over here. So I suppose it’s another example of what it means to to be a
13:16
sort of like a flexible company, if we were just to have one. I think this is probably true for you as well. But if we would just have one way of doing business, we probably would have already alienated a lot of people that would have potentially been great clients for us, right? Because we didn’t, we didn’t accommodate sort of where they’re coming from and be flexible from that standpoint. So I suppose a lot of what we’re talking about today with the relationships and whatnot
13:41
is based within that. I like your mirror analogy too, because I wonder also if the clients that we find to be difficult and unengaged are really is some sort of a mirror of our own. This is going to get deep morning, uh, our own sort of subconscious way of being like we’re actually what, what doesn’t appeal to us from about someone else is actually something we don’t like about ourselves, right? And I think there could be a play there as well. That’s probably for a different podcast and a different time. But, you know, these are all the things that that I think about, you know,
14:18
yeah, no, that’s, that’s an interesting thought, because,
14:23
you know, this kind
14:25
of just came to me. I was actually thinking this kind of recently, and it’s like, I think in tying it back to what you said at the beginning about disrespect, disrespect usually comes from a place of not understanding fully what someone does, right? Like, I’ll use a sports analogy real quick.
14:45
Rest in peace. Kobe Bryant, I’m a Celtics fan, you know, I’ve grown up in New England, you know, I like the green team, not the yellow team, but I respect Kobe Bryant, yeah, everybody, yeah, right, because he was one of the greats. I respect LeBron.
15:00
On possibly the greatest doesn’t mean I like him. Doesn’t mean I’m a fan of his, but I respect the hell out of him,
15:08
because you understand what it is they’re accomplishing in the sport they play.
15:16
So someone’s coming from a standpoint of not really understanding, not really fully grasping what it is we’re doing. It’s easy to just, you know, kind of disrespect. So it’s like, in the back of my head, it’s like, should I make a video series really digging deep, outlining where every dollar essentially goes
15:43
to the point of like, okay, and this is our profit, but profit is why we’re here, right? You, you can the mirror like, Hey, you’re in business to make profit, to correct like, we need to have some of that as well as we want to continue to operate
16:00
and attract talent and all that, but maybe that, maybe there’s something there about like making some sort of easy digestible, and that’s kind of what we’re doing here with the podcast. But maybe it needs to be a little more literal, like standalone evergreen content, like, Hey, watch this six minute video. Here’s a transcript of it, and here’s an audio file of it. So if you’re in the car, you can listen to it. You’re waiting at the airport, you can watch the video, or if you just need to read it,
16:34
you know, I mean, like, maybe there’s something there to, like, Help,
16:38
yeah, fully, fully flesh out what’s going on, right? Yeah, I like it. How to how to work with motif media, like how to work with us? Yeah? Motifs media is processed from inception, email, phone call to you, getting a finished video or whatever, yeah,
16:59
yeah, yeah, exactly an example comes to mind.
17:04
You know,
17:05
you know, every business has attrition, right? Like you at the top of the discussion, you’re like, hopefully marriage for life, and yeah, that’s what we strive for. Things change budgets, change ownership, changes management, changes. All this stuff happens and we can’t, we can’t control that. All we can do is just do the best work that we can when we have the opportunity to do it right. That’s
17:26
in a nutshell.
17:28
But due to the fact that we know we’re going to have some some turnover in clients every year, we usually lose maybe one, one that that we really that one client, one account, that is impactful to the point where we change the way we do business, right? Like we’re like, oh, blind spot. Okay,
17:50
so what’s coming to mind is a local a local business, local to Boston, and the the owner hired us is initially looked ideal. The owner hired us, but then our our direct point of contact was like a Programs Director or something. Was great. We weren’t dealing with the busy owner
18:10
and but
18:12
what was interesting about it is
18:15
they, they made some internal decisions. One thing led to another, and they decided they weren’t going to continue working with us anymore. Um, anymore, and this is after about a 12 month commitment, we were close to renewing with them,
18:31
maybe,
18:33
maybe two or three months out from renewing, or whatever.
18:37
We got a one sentence, and we had delivered like we had delivered on the campaign. It was one that was not on our radar for being at risk at all because we were the ROI was strong. They were making money on the work that we were doing, et cetera. We had a one sentence email saying that they were no longer continuing with us, period.
18:57
And it was from the program director who was most in contact with us,
19:05
and I still, to this day, find it to be so terribly disrespectful, because she understood what we were doing. She was our day to day point of contact, right?
19:14
And so the learning, the kind of the takeaway from this is, even when we have the arrangement that we desire. The, you know, working with a point of contact within the business that’s not the business manager, business owner. We still need to keep that owner in the loop, because she wasn’t,
19:35
she wasn’t doing her job internally.
19:39
You know, come to find out was underwater quite a bit, just just swamped with things, and found a different vendor to build their website. And that vendors basically took away the marketing services that we were doing. You know this that happens sometimes,
19:54
um, but the when the owner, you know, the owner, reached out later, uh.
20:00
Uh, I didn’t. That’s how I found out that stuff I just mentioned now is, you know, that initial email was just like, we’re no longer blah, blah, blah, whatever she said. And it was just like,
20:12
what are we doing? Like, is this, like, Is this even worth it? Is this worth continuing to be in business? If this is how you’re going to be treated, right when you deliver on a promise, and it was like, to this day, it still stings a little bit. It’s just that, you know, going back to that respect piece, and it’s like an anomaly in a way, because of what you said, like, yeah, it’s a lack of understanding.
20:35
And I think it was, it was a lack of understanding at the top in this case, and she couldn’t answer his questions or whatever. And, you know, if flush the flush the account, but
20:50
that’s been a big sticking point on our end. I just went off a little little little on the aside there, but we’ve been talking a lot about what, what does respect look like? What is the respect that we want from clients and what is the respect that we owe? Respect that we owe to
21:04
them? You know,
21:07
not to sound like a mob boss or something, but I think that, you know, respect is so important, because without it, like, what are we doing here? It’s like the Wild West again, people just making these strange decisions based on no level of commitment. That’s the thing, and maybe that’s the root of it, is
21:26
certain businesses or certain people within businesses just don’t understand commitment. They don’t understand what that means.
21:33
It goes beyond paying a vendor, right? Like or just calling us a vendor, goes beyond that, right? Like, we’re people on our on our side, right? Yeah,
21:47
and yeah. I mean, that’s, that’s a like me an anomaly, in a sense, but like, because she’s fully aware of what you’re doing and fulfilling, you know, on the promise and the target and all that. And still, there’s that sort of cold,
22:06
calculated, maybe not calculated, but no, it probably was sent. I think it probably said send from my phone at the bottom of the message. Like, just no, like, just oblivious. But you know,
22:18
maybe she’s the type of person that breaks up with someone over text message, right? Maybe that’s just maybe that’s just who she is, right? Maybe that’s who she is. So the fact that we got an email that’s like, that’s like, enhanced, that’s like, No, that’s right, it’s more than her baseline. Who knows? But yeah, and that’s right, that’s some people. Some people are just, they’re not going to be respectful of, probably anything
22:43
in that regard. Yeah, it’s definitely kind of the baseline for creatives to kind of
22:51
sort of be the the friend that always calls, right, the friend that always, you know, checks in and like they’re kind of giving their all to the relationship,
23:04
just kind of inherently, right? And it’s when there’s just,
23:10
just when there’s 00, give back there, right? That’s just unhealthy relationships that have just only started in my professional career to like,
23:21
notify, like, this is an unhealthy relationship like this, right? Just only recently, yeah, like, identifying it and sort of removing it or moving on from it, yeah, yeah. So I do think that is a fault of creatives as we sort of, we take the project on our back and, you know, or climb that mountain and
23:45
sort of ignore the red flags and just do whatever it takes to to move up that mountain or get to that target and
23:55
and then when you’re met with a cold Email like, we’re good, we’re all set moving on.
24:03
It can be devastating. And yeah, at the end of the day, like you said it, we are just, we’re humans, you know? Yeah, yeah, families and all that to and that’s not to say you can’t move on and whatever, but show a little grace and, like, why? Maybe spell out why, or whatever, whatever it is, like, just, have you ever been able to break up? I don’t know. I don’t know. I don’t know. This is gonna be a good question or not. But, like, it’s, uh, you know, have you ever, have you ever been broken up with or broken up with someone, and not given or asked for an explanation, sure, right? Like, this part of the human experience, like, what did I do wrong so that I can avoid that next time? Yeah, so to, yeah, just to, just to send over, like, you know, we’re good. It’s you.
25:00
Yeah, it’s, it’s tough, and
25:04
I wonder, and this is just again, I I just thought of it just now, but I wonder if that’s on the rise. Because,
25:13
you know, last year, I don’t know how many new accounts that we brought on, but
25:18
the number of, number of those new accounts that I actually met in person, or someone on my team met in person was probably like,
25:26
zero, like, I don’t think we met anyone actually in person. I think it’s all happening through zoom and phone calls and electronic communication. And I wonder if there’s something there where it’s you’re just a figure on the screen. You’re not right, like, there’s not that human bonding, that connection that happens in person. And I wonder, I wonder if there’s something within that.
25:53
That’s a great point.
25:56
Yeah, I do wonder if there’s something there, because now you say that, like, we’re in person, like, from a video perspective, we’re physically going to places. But that doesn’t necessarily mean I’m there, yeah, that doesn’t necessarily mean the owners there or the point of contact. It’s usually, like, depending on what the type of shoot is, it’s probably Paul, who’s my, you know, DP, and, you know, effectively, their project manager or whatever. Yeah, there is, there might be something that’s something to that.
26:34
And the ones I have met are, generally speaking, the strongest
26:41
clients, strongest relationships. Oh, we did. I remember we met at least one client in person.
26:49
And yeah, like, what’s interesting about that is, so there’s something I used to talk to the team about, like, emotional bank account, right? Like, build up that emotional bank account with the client as much as you can, because just like in any other relationship, there’s always going to be conflict. There’s a potential for conflict anytime, right? Like misunderstanding didn’t meet a deadline, didn’t meet a KPI, or whatever it might be, but
27:16
that’s part of the process, and if you if you have that, you know, quote, unquote bank account with the client. Do you know that when you get that email that says that has like five questions in it, you know you’re not you’re not replying out of fear,
27:33
you’re not replying out of desperation, you’re replying out of
27:39
creative problem solving. And, you know, there’s a different energy that goes into that. If you know that the client is displeased for some reason, but isn’t going to break up with you because of it, because, you know, you’ve got a rapport with them,
27:57
that that’s interesting. I think there, there could be, yeah, there could be something there.
28:03
Yeah, yeah. It’s
28:07
Go ahead. No, go ahead. Prior to COVID, we couldn’t get people to do video calls. We used to try. We thought that we were cutting edge, and we’re like, I’m like, Well, I’m gonna take the train, go downtown for a one hour meeting with two hours of travel and then get back to the office and, like, not have all that much productivity left in me when I could just sit on my computer and talk to you, right? That sounds so common now, but that I couldn’t get people to do video calls. It was back like Google Hangouts. It was called, we were using that before Google meet. And
28:39
people were like, No, you know, we really want you in the office. We really want you to come in. You know, we’re gonna see you and and, and we, I resisted it. And here we are. It’s always like, what the heck you can never, you can never really dial it in. Now here we are talking about like, Huh? I wonder if there’s something within the lack of in person meetings, because now nobody wants to have in person meetings, or at least, yeah, and the work that we’re doing, it’s mostly, you just hammer through. I’m on Zoom calls all day today, you know, yeah, so no,
29:09
I’ve always been,
29:11
you know, sort of, I picked up with the video meetings, you know, pretty easily, because when I how brief it was when I worked in my corporate job.
29:24
Half the people on the meeting were in San Francisco, somewhere in New York, and then there was with us in the Boston office. Yep, I’d say that because it was in Framingham. But once and
29:38
we had those meetings, you know, virtually. And then when it came time to, like, you know, the we got bought out by another company. And essentially, AX day came and everybody, almost everyone who wasn’t in
29:55
the Framingham office, got fired. Wow, so.
30:00
Like there might be something to it, because it’s like, you’re not here, you’re in New York, and you’re not here, you’re in there. There was another location of someone that was outside of the two main offices, but the only the people that remained were the people in the two main offices, interesting, San Francisco and framing it, yeah. So it was like, there might be some, and that was a while ago, yeah, that was pre COVID, yeah, but that, I think there is something, something to be said about that. So I guess, as we’re wrapping up today, I guess what are, what are some takeaways? So I don’t know how to affect that, honestly, like we could, we, most of our clients come in from local, you know, we have some out of state client, you know, but, um,
30:46
you know, on my end, I suppose we could offer, we could offer, like, the first a kickoff meeting in person or something, but, yeah, like, lunch or something, yeah, you know, going back to those days, or even, like, mid Project midstream, just be like, Hey, let’s get coffee, yeah, you know, and not necessarily talk about the project, just get to know the person more and it I think that. I think there’s something there, yeah, yeah, I agree.
31:14
Before we go, my mind is brimming with some stuff about
31:19
the new AI deep seek, yeah? Oh yeah,
31:23
I’m gonna brain dump to you. So hopefully Yeah, inspires you to because I’m curious your thoughts when you get a when you get around to it, but um,
31:33
so take aside all the political China versus USA all that, yeah, which is easy to fall into, yeah. I’ve gotten to Yeah, yeah. The first 24 hours, I fell down the rabbit hole of like taking the bait on all that.
31:52
The interesting thing that I’ve gleaned from deep sea so far is,
31:58
so when you use NVIDIA GPUs, there’s like a sub language called nickel, N, K, K, L, or something basically how the GPUs communicate to each other. Okay, so like open AI, and these bigger AI companies in the US all sort of use this sub language. I think they kind of refer to it as a sub language. What’s interesting about deep seek is they can’t use Nvidia chips, right? So they had to develop their own sub language, which is a lot more efficient, evidently, than nickel. Or at least they got more creative with it, yeah, as opposed to just sort of using that pre programmed thing and not really thinking much of it, they’ve essentially built that side of things from ground up, which is where a lot of the innovation takes place, right?
32:50
The issues around it really comes from, like the distilled information from chat GPT, meaning,
33:00
they put an they put a problem into chat GPT, in the answer it provides they use as a training model for deep seek, yep, so which is effectively what chat GPT does to the internet, yeah. So it’s hard to make that argument like, okay, they’re kind of doing what you’re doing, right? Yeah,
33:25
and doing it and then making it, obviously, the huge one is open source,
33:33
and the ability that people can sort of set this thing up.
33:38
They’ve, I guess, highly, highly detailed
33:42
papers. And they’ve, since the initial launch of this model, they’ve released even more detailed papers, refining so it’s, I guess it’s super detailed. The thing that everyone’s latched onto, which I guess is very misleading, is, oh, they did this for $6 million
34:05
what that $6 million represents is the model run, what they spent to do the final model run, which the comparable to chat GPT, was probably about ten million through that final model Run. So they’re not taking into account all the money invested before that final model, right, right? So, so, like media, does they latch on to a number that makes you know things more sexy? Stupid, yeah, stupid Americans did it for billions, and the Chinese did for 6 million. That’s just that’s purely making, you know, rage bait, click bait. They’re not taking into account all the money that was put in to get to that final model. They’re just taking the number from the final model.
34:55
So there’s no way to find out how much money is truly invested in it.
35:00
To get to that final model.
35:02
It’s safe to say it’s less than, you know, open AI, yeah. But they, yeah, they were able to get a lot from chat, right, which I don’t know. So after I’ve kind of processed what’s going on a little bit, it’s a little less
35:19
scary and all that. You know, I definitely took the bait in the first couple days,
35:28
looking at it less emotionally. I guess it’s sure it’s not as you made a great analogy last week, is like, there’s no Nike without Reebok. Yeah, right, yeah. I was, I was pumped. I don’t care about the whole, like, geopolitical, I don’t, you know
35:46
us versus, I don’t get, I don’t really subscribe to that stuff. But yeah, but yeah, if they’re able to put something out
35:53
that’s more efficient than look what’s
35:58
happening in Silicon Valley right now, they’re all scrambling. They’re all like, right? You know, I mentioned earlier, like the dots in the room just kind of bumping into each other and kind of like rattling around trying to find a solution for, yeah, for this, and that’s what we need as as consumers. Yeah, good. Yeah. You guys go do that. What’s interesting too, is the Chinese, the Chinese,
36:19
in terms of budgeting, everything’s owned by the state. So essentially, the Chinese government can pour money into this the way I understand it is pouring money into this tool, whereas on our side, as a private, well, it’s to our to our knowledge. It’s, it’s a private, private funded windows, we know at this point. So I think it might have started also with Nvidia not being able to supply
36:45
the fastest chips to China. Yeah, it was getting like an abridged, sort of downgraded version or something, yeah. So I there’s, and this is speculation, I don’t know if it’s true. The this the owner of that company also owns a hedge fund, okay, and it’s believed that he was able to buy he, I mean, he had incredible foresight for this. He bought,
37:13
you know, not the latest chips, like you said, but he bought a substantial amount of Nvidia chips before the ban went into effect.
37:23
But I guess deep seat can train itself to
37:29
optimize that sub language and how it communicates with GPUs. Wow, that’s another factor this. There’s, I guess that’s one thing I did skip over, is that
37:40
there’s no human check in on it, which is
37:45
a unique factor that it can. That’s why it can kind of do things so much
37:50
at scale, so much faster. Yeah, it’s autonomous, yeah, huh, there’s not a human. There’s not a human slowing it down. Yeah, I know that part. Yeah, that’s interesting. Yeah, I took from a lot of different sources and tried to see the overlap of what they were talking about, yeah, and those, that’s generally the overlap, those kind of four points and people. So if we, if we eliminate the whole communist component of this, what is it that people are afraid of? Yeah, I don’t know. Like, I said I, I fell into the, the click bait early, but kind of like, you said, like
38:28
that, that is a purely emotional like,
38:32
now that, now that I’m Pat, I got it. I don’t think there’s anything. There’s a nothing different about it’s like, tick tock, yeah. Like, right, who my I never felt weird, strange about, you know, being a Chinese owned company, like you’re choosing to go on the app. If you don’t want to go on that app, don’t download it, right? Don’t upload things to that’s a whole other podcast, right there. Sure. Mentality. And, you know, your friends are there, so you feel like you need to be there, that whole thing, but don’t, yeah, at the end of the day, that’s how you feel. Don’t. It shouldn’t be banned from everyone. It’s a
39:09
I’ve been anti banning Tik Tok even. I don’t even use, I don’t use tick tock. You should have, you should have the choice to download it if you want. And
39:19
I feel like that’s a slippery slope with our
39:23
the US government being able to ban whatever they want. That’s my personal opinion. Yeah, yeah. I love it. I love your personal opinion.
39:32
Yeah, thanks, yeah. I think that was really helpful. What I love too is we tacked this on to the end of our conversation today, and now we have a little bit of a,
39:43
like, a time capsule, right? So, you know, a year from now, we can, listeners can be like, what was that guy talking about? It? Like, like, tune into Episode Nine. You know, episode nine. That’s where the the goods are for deep seek, the initial you.
40:00
Initial response to China’s AI model, yeah. Love it. Love it. Anything, anything content wise, you jumped onto this week is continuing with the book I mentioned last week, Dr Joe Dispenza,
40:25
some pretty, pretty incredible, incredible things being discussed. There power of the mind and its effect over the body, things like that. So just, just continuing that, course I I signed up for a meet up to that’s basically a Book Group, a book club, to go through one of his books and do the meditations and do the work. So that starts on Sunday. I can report back next week. Sweet, yeah, yeah, I’ve just begun to scratch the surface of Thomas Campbell’s first book, which is a lot of backstory, I guess, the the meat of it, I think, really starts in Book Two, yeah, but I’m
41:07
working through it, yeah, but it’s stuff, definitely heavy, heavy stuff. Yeah, the course on that, I think, super interesting. I forgot to I committed to sending you some stuff. I forgot to do that, so I’ll make sure to do that this week. But there’s one video that I like to give to everybody that’s curious about simulation theory or simulation hypothesis or
41:32
virtual reality existence, like that type of stuff. There’s one video of Tom’s
41:38
one interview that’s nice and concise. He tends to get a little wordy.
41:42
I’ll toss that over to you. Yeah, yeah, no, it’s,
41:47
it’s very interesting stuff.
41:51
I think I’ve asked you this, have you listened to that podcast? It was number one on Apple podcasts during the kind of holiday break. I don’t know if it still is, the telepathy tapes. Now, have you heard of that? There was 10 episodes at the time. She might have started to release more at this point. I’m not sure, but
42:14
I can give you more information after the fact, but it’s definitely worth popping that on in the on the
42:21
you know, whenever you listen to stuff
42:24
very, very interesting, and it kind of, it’s kind of parallel attached to what Tom Thomas Campbell’s talking about as well. Yeah, they did that work with Bob Monroe. They did that remote viewing. And I don’t know if they did anything like with communication, necessarily, but out of body, and, yeah, you know, well, this, yeah, yeah, this is definitely in that, in that world, yeah, it’s pretty, pretty compelling, cool, yeah, I’ll check it out. Telepathy tapes. Telepathy tapes, yeah, all right. Well, we’ve guessing, I can’t see the number, but I’m guessing we’ve gone way over. Yeah, 45 zero.
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Creative context, underscore on Instagram, we’re not on the talk, just the gram right now,
43:14
YouTube, Apple, podcast, Spotify, wherever you get your podcasts, you can check us out. I’m Doug Duvall. Motif media, we do video production in the Boston, Greater Boston area, yep. Eric Wing and Derby digital, we’re also in the greater Boston area. We do web development and digital marketing. All right. We will see you all next week. You
